Privacy policy

Last Updated: July 11, 2026

Jewelry Express Works, Inc. ("we," "us," or "our") operates our local jewelry storefront in Brookline, Massachusetts and our website. We are a family-owned, full-service jeweler specializing in custom jewelry design, engagement rings, and in-house repairs.

This Privacy Policy explains how we handle your personal information when you leave your contact details with us in person at our store counter, use our online website forms, or communicate with us via phone, email, or manual text messaging. We do not sell customer data, we do not require account creation on our website, and we do not run automated mobile text-blast marketing campaigns.

1. How We Collect Your Information

We only collect personal information that you directly provide to us through the following two methods:

  • In-Person Store Counter: When you visit our Brookline shop to drop off a jewelry repair, initiate a custom ring order, or start a custom design project, we manually note your name, phone number, and email to track your physical items. Information collected at our physical store counter is managed locally and is not stored or uploaded into Shopify.

  • Online Website Forms: If you choose to fill out our standard online Contact Form or our 5-Step Custom Ring Design form, your inputs (name, phone number, email, and ring preferences) are securely processed via our Shopify website infrastructure.

2. How We Use Your Information & Manual Texting (SMS)

We use your phone number exclusively for direct, one-on-one, manual customer care. We do not use automated text messaging (SMS) marketing systems.

If you leave your phone number with us for communication purposes, our staff will manually text or call you (utilizing the Alive5 conversational text interface or our shop phone line) for the following exact purposes:

  • Sharing real-time updates regarding your ongoing repair status or custom design milestone updates.

  • Sending or receiving reference images, CAD mockups, and jewelry design layouts.

  • Asking direct clarification questions regarding your design preferences, metal choices, or repair adjustments.

  • Sending an occasional manual follow-up text after an order or repair is picked up to ensure the final piece meets your expectations and to invite you to share your honest feedback regarding your service experience.

3. Strict Mobile Data Privacy Standards

We maintain absolute confidentiality over your mobile details:

  • No Data Selling or Renting: We will never sell, rent, trade, or share your phone numbers, opt-in consent data, or personal details with any third parties, advertising affiliates, or external business partners for marketing or promotional reasons.

  • Consent Exclusion: All third-party software processing categories strictly exclude text messaging originator opt-in data and consent; your mobile information is kept fully private within our local team.

4. Third-Party Services We Use

To securely look after your information during regular operations, we utilize these standard business services:

  • Shopify: Manages the hosting for our website forms. You can view their platform security rules at the Shopify Consumer Privacy Policy.

  • Google Workspace: Protects our incoming business emails (sales@jewelryexpressworks.com) and local communications.

  • Alive5: Provides the secure software window on our shop computer that allows our staff to type back-and-forth manual text responses with your phone number.

5. Massachusetts Security Compliance

In alignment with Massachusetts data security rules (201 CMR 17.00) for small businesses, Jewelry Express Works, Inc. guards your records using technical, physical, and administrative storefront safeguards. Because we do not store customer passwords, online financial accounts, or digital credit card numbers on our local systems, your data footprint with us is highly restricted and safe.

6. Easy Opt-Out Choices

You are always in complete control of how we reach you:

  • Text Messages: You can stop receiving text updates from our shop line at any time by simply replying STOP to any text message we send you. Our Alive5 interface will automatically honor this carrier command.

  • Verbal or Written Request: You can also simply tell us in-store, call us, or send an email asking us not to text you, and our staff will manually mark your record to call or email you instead.

7. Contact Our Shop

If you have any questions about how we handle your custom jewelry or repair data, please contact our family team directly:

Jewelry Express Works, Inc.

211 Washington St

Brookline, MA 02445

Phone: (617)-734-6415

Email: sales@jewelryexpressworks.com